University of Nottingham Ningbo China
MSc, International Management (Marketing)
MasterCourse overview
MSc International Management (Marketing) at NUBS China is a one-year full-time programme that is designed to develop your understanding of key areas in consumer behavior, marketing management, digital marketing and marketing strategy, backed courses of Chartered Institute of Marketing (CIM).
With strong quality teaching and research, our marketing area has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.
Special features
This programme is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. We offer students the opportunity to complete the CIM Diploma in Professional Marketing alongside their MSc at no extra cost. This means that you will graduate with two internationally recognised professional qualifications.
After graduating, you can choose to continue your studies with the CIM and, with appropriate experience in a marketing-related role, gain full member status and become a Chartered Marketer.
Course structure
Year 1
Compulsory
Students must take all modules in this group.
BUSI4376 Marketing Management in the Digital Economy (20 Credits) Autumn
BUSI4378 Marketing Strategy (20 Credits) Autumn
BUSI4379 Consumer Behaviour and Analytics (20 Credits) Autumn
BUSI4383 Critical Marketing (20 Credits) Spring
BUSI4530 Research Methods in Marketing (20 Credits) Spring
Optional
Group 1: students must take 20 credits from this group.
BUSI4381 New Product/Service Development and Management (10 Credits) Spring
BUSI4385 Business to Business Marketing (10 Credits) Spring
BUSI4398 Digital Marketing (10 Credits) Spring
Group 2: students must take 60 credits from this group.
BUSI4386 Marketing Dissertation (60 Credits) Summer
BUSI4387 Applied Marketing Project (60 Credits) Summer
Careers and further study
This programme has built partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L'Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.
Qualifications:
1. High school graduate and above.
2. Non-Chinese citizens who hold a foreign passport and comply with the relevant regulations set by the “Document No. 12 (2020) of Ministry of Education of the PRC.".
(http://www.moe.gov.cn/srcsite/A20/moe_850/202006/t20200609_464159.html)
3. Physically and mentally healthy.
4. Applicants under 18 years old (Per September 1st) should provide a letter of guarantee for their guardian in China (notarization required).
Application Documents:
1. Passport: Please scan your passport ID page. If there is any additional or change of the name, please also provide the endorsement page.(bit.ly/ContohPassport) (bit.ly/ContohEndorsement)
2. Recent photo, with the following format: Recent full-faced photo (the head occupies 70% of the size of the photo); the aspect ratio is 4:3; white background without borders; the size must be between 100-500KB (*.jpg,*.jpeg). (bit.ly/Contoh_Photo)
3. Language Certificates
- For English-Taught program: IELTS with an overall score of 5.5-6.5 or TOEFL IBT 85 (subject to each university)
- For Chinese-Taught program: HSK 4-6 (level and minimum score are subject to each major and university)
4. High school diploma (for bachelor degree applicants) and Bachelor or Master diploma (for master and doctoral degree applicants), students who hasn’t graduated should provide an official statement from high school or university as a guarantee of the graduation date (Pre-Graduation Statement). (bit.ly/PreGraduationLetter) (bit.ly/PreGraduationLetter2)
5. High school transcripts (for bachelor degree applicants) and university transcripts (for master and doctoral degree applicants), page sorted from first semester to last or latest semester in one PDF file. Please contact your school to get ‘1 sheet’ kinds of transcripts. (bit.ly/ContohOnePageTranscript)
6. 2 (two) recommendation letters from your teachers in high school (for bachelor degree applicants) and two university professors (for master and doctoral degree applicants) along with letterhead, stamp from the school, and sign. Please also include the email and phone number of the recommenders.
7. Study Plan / Personal Statement, approximately 800 words (English/Mandarin) and must be signed with a clear name. You could check general personal statement points grid here (bit.ly/PoinPersonalStatement)
8. Additional requirements that apply vary from university to university, for example:
- Entrance Examination / Interview.
- Financial Statement (from Bank). (bit.ly/ContohFinancialCertificateProof)
- Curriculum Vitae (CV), you can check the sample or simply look up on google (bit.ly/Contoh_CurriculumVitae_CV)
- Certificate of Non-Criminal Record Report(SKCK) from the Local Indonesian Police. (bit.ly/ContohSKCK)
- Foreigner Physical Examination Form (Medical Check-up Report). (bit.ly/SayaratPengisianForm) (bit.ly/PhysicalExaminationForm)
Note:
- Documents number 4-6 above, MUST be translated into English / Mandarin by the school or a sworn translator, and need to be legalized.
- Please neatly SCAN each file in pdf format, the size must not be more than 1 MB (except the recent photo must comply with the requirements above), then upload everything into the system (www.greatwall.co.id).